Ullr Fest is an annual winter festival like no other! In Norse mythology, Ullr (pronounced Oool-er) was the God of Winter & Snow, and he loved a good party! So, in honor of him, each year Breckenridge throws a week long celebration of crazy events to honor him, all culminating the annual Ullr Parade down Main Street Breckenridge.
During Ullr Fest you can expect to see horned Viking hats adorning the heads of skiers and snowboarders, Ullymipic competitors flinging frying pans for prizes and more than 12,000 Ullr enthusiasts filling the street for the annual Ullr Parade to watch the crazy participants skiing off jumps on Main Street or gliding along town in a hot tub or on a sofa.
Crowning of the Ullr King & Queen | 6:30pm
Breck’s Got Talent | Show at 7pm, Doors Open at 6pm
❅ Prepare for an evening of free fun! Join local radio station, KSMT The Mountain, for a town-wide talent show at the Riverwalk Center, 150 W. Adams St, in Breckenridge. Best of all, if you are of age, your first Bud Light is on the house!
Thursday, January 14
Ullr Parade | 4:30pm
❅ The highlight of the week! the Ullr Fest parade showcases Breckenridge’s wild winter fun! Main Street Breckenridge.
Ullr Bonfire | 5pm – 7pm
❅ Join us for the annual town bonfire. A sacrifice to Ullr with hopes that he blesses us with more snow! Christmas trees are welcome! South Gondola Parking Lot.
Friday, January 15
Comedy Night | Show at 8pm, Doors Open at 7pm
Breckenridge Bucks Hockey Game | 7.50pm
Saturday, January 16
Ullr Ice Skating Party | 1pm – 3pm
Ullympics | 3pm – 5pm
❅ Join in on wild events such as the frying pan toss, group ski racing and ski boot relay at Carter Park, 300 South High Street. FREE! You must sign up in advance : email email@example.com to register.
Wild & Scenic Film Festival | Film Begins at 7pm, Doors Open at 6pm
Breckenridge Bucks Hockey Game | 7.50pm
Ullr was so well skilled in the use of the bow and could go so fast on his skis that in these parts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.
It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag! Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember – ULLR RULES!
One of Ullr’s travels found him in Breckenridge, Colorado. Breckenridge seemed a likely place for Ullr to settle down, since he wasn’t looking to return to Norway any time soon. Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.
To repay Ullr for his gift of snow, we here in Breckenridge hold a festival to honor the god of winter. We call this little celebration Ullr Fest. This fantastic party all started back in 1963 when a few of the locals heard that Ullr was in town. Well, they wanted to let him know how much Breck appreciated Ullr’s gift of snow, so they went to the Town Council and lobbied to start… ‘Ullr Dag’ (Ullr Day in English). The first few years of the event were hailed with locals honoring Ullr with gold coins, parties, skiing, and oh – don’t forget the parties.
As the years went on, traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.
From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.
Ullr Fest continues throughout the week with games, parties and more!